Sainsbury's is launching a hi-tech promotion scheme in which price match for shopping basket will be done at the checkout. If any difference found with other retailers such as Tesco or Asda the amount will be refunded in vouchers. This scheme is set to unleash an unprecedented supermarket price war.
Tesco has already said that it will accept the Sainsbury's vouchers while Asda is believed to be responding by installing booths with internet links so customers can check its online price guarantee. It already has a price guarantee scheme which shoppers can access from home.
The store is piloting this on Brand Match till technology.
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