Google unveiled on Wednesday its Commerce Search Partner Program, designed to market and implement mobile e-commerce sites. The system integrators participating in the program will anchor the implementations with Google's Commerce Search, a cloud-hosted application that retailers buy to power the search engine of their e-commerce sites.
Google states that, "We wanted to make it easier for retailers to adopt Google Commerce Search to help them achieve amazing results and meet their customers’ needs. Through this new program, resellers can work with us to bring the unique capabilities of Google Commerce Search to their retail clients." Branding Brand has worked with Timberland and earlier this year GNC to turn their mobile visions into reality. Before GNC optimized their mobile website, 10 to 15 percent of their e-commerce traffic came from mobile. Since launching it this summer, there are twice as many visitors using search, and mobile search conversions are up 50 percent.
Google claims that, their newest customer, Timberland, just went live with their mobile-optimized website powered by Google Commerce Search in a matter of days. Chris Hardisty, director of Timberland Global E-Commerce, says: “Our first priority in developing our mobile website was making sure customers had the best experience possible. Shoppers today expect fast and relevant results especially on mobile, where speed and interactivity matter most. Since we launched our mobile-optimized website, we have seen mobile sales grow 20 times faster than our desktop site sales.”
