Just came across the news of BigCommerce raising $15 million and I was wondering when it comes to dynamic growth are retailers better off looking at "small is beautiful" business model?
Launched in 2009, BigCommerce provides a comprehensive SaaS for retailers and merchants to manage e-commerce online. BigCommerce helps small businesses power anything and everything related to an online storefront from search to inventory to online payments to marketing and SEO. And the price for the software is affordable for small businesses, with basic plans starting at $25 per month. The company has $200 million in total transactions via its SaaS and is adding 1,000 clients per month. Sounds like a good growth pattern to me!
Amazon EC2 is clearly growing backing on the same trend. The business model is simple, attract small start ups, low capital investments, pay as you go, adopt social media friendly tools to expand the reach. The issues may arise when business hits medium size growth challenges. But till then, welcome to dynamic growth!
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