Thursday, May 3, 2012

Tesco CIO - "We don't have an online strategy, we have a retailing strategy that is increasingly digital"

“I don’t think we have an online strategy, we have a retailing strategy that is increasingly digital. Online is becoming part of the core business,” says Tesco CIO Mike McNamara. “We are starting to make a more significant investment in internet platforms, which we will continue to develop. Digital platforms are now our new equivalent of building shops,” he told Computer Weekly.

The complete interview here....